CES 2022 is about to officially start — without tech’s biggest names – MarketWatch
Without most of its high-wattage stars and facing escalating criticism for its decision to press on despite a record surge in COVID cases, CES 2022 officially starts Wednesday.
and Advanced Micro Devices Inc.
all of whom passed on attending in person, did make announcements remotely on Tuesday:
• AMD shows off $200 graphics card and new chips in CES presentation, stock falls
• Nvidia reveals $249 gaming card, as well as a ‘BFGPU,’ at CES 2022
• Intel focuses on autonomous driving, gaming and laptop chips at CES 2022
Despite more than 150 companies — including many of the biggest names in tech — choosing to opt out of in-person appearances, the show goes on. Indeed, some jittery attendees might want to stop by and visit one of several exhibitors with anti-COVID technology.
“We expect a lot of interest,” Mark Lyle, co-founder and chief technology officer at LumixUV, developer of robotic disinfection technology for point-of-sales terminals at retail stores, gas stations, and airport kiosks, told MarketWatch.
The technology uses high-powered UV-C LED lights (ultraviolet) to pass over the POS terminal system and disinfect at a level comparable to Lysol or alcohol, without the risk of damaging the terminal while applying liquid disinfectants.
Ironically, the outbreak of omicron could prove to be fortuitous for LumixUV, a Florida-based company that doesn’t have nearly the exposure to investors that startups in California and New York enjoy. “(CES) is important for us,” Lyle said, “though the show is a lot less busy than normal. At the hotel, a staff member saw my show badge and said, ‘Wow, is CES still on?’”
Chip maker Piera Systems, developer of an air-quality sensor powered by a newly designed custom chip, believes it has the world’s most accurate low-cost particle sensor to ensure clean air, says Piera CEO Vin Ratford. He told MarketWatch the Canadian company was to be part of an Ontario government pavilion at CES, until the provincial government pulled out of the show for health and safety reasons.
Meanwhile, 3Oe Scientific is demonstrating at CES a water-cooler-sized device called Iggy where users at schools, office buildings, factories and sports venues can insert their hands and have them sprayed with aqueous ozone to kill viruses and bacteria. The process takes seven seconds.
“It is reimaging how you wash hands,” CEO Tom Foust told MarketWatch. The company is seeking FDA approval.
However, the safest option is attending the show virtually. For the first time, Web Summit has licensed its proprietary software, Summit Engine, to CES organizers so attendees can access keynote speeches, panels and video meetings at the show from the comfort of their laptops and smartphones. Indeed, the approach may be a harbinger for hybrid tech shows to come.
“The future of tech conferences is a bit of both: You can attend virtually and in person,” Paddy Cosgrove, CEO of Web Summit, told MarketWatch via a Zoom
call. He had planned to go Las Vegas but considered it “reckless” to attend in person.
“CTA has made the best of …….